Mobile optimization: Wordpress automatically optimizes websites for mobile devices, ensuring that they look great on all screen sizes.

E-commerce functionality: Wordpress allows users to create an online store and sell products directly from their website. The platform provides various e-commerce tools, such as product pages, shopping carts, and payment gateways.

Integrations: Wordpress integrates with various third-party services, such as Google Analytics, Mailchimp, and social media platforms. This makes it easy for users to track website performance and connect with their audience on different channels.